Craigieburn Eagles Basketball Association
"The small things we didn't really think about are making a big difference for our club".
Craigieburn Eagles is a large basketball association in Melbourne’s outer-north. They run domestic competitions for both junior and senior players from Craigieburn and the surrounding areas.
With the leadership of their incredible president Belinda Tirant, Craigieburn Eagles Basketball Association were able to improve many aspects of their administration and operations.
"I suppose it was a real eye opener when we did our health check to start with, because it was always just three to four people doing everything. Since we've done the CLUBMAP program and got our strategic plan and everything we needed to work on we've come leaps and bounds".
"We've also employed three members of our team, we've got an operations manager, an administration manger and most recently a director of coaching."
One of the most impressive areas the Eagles were able to improve was their revenue. Since their workshop with CLUBMAP they have been able to attract multiple five-figure sponsors as well as generally applying a more commercial lens to the organisation.